The essential oils market is experiencing remarkable growth, with projections reaching $15.3 billion by 2027, and at the forefront of this expansion is doTERRA. This Utah-based powerhouse has revolutionized the industry since its inception in 2008. The company, whose name translates to “gift of the Earth” in Latin, has established itself as more than just another essential oils producer – it represents a movement toward premium quality and ethical sourcing in the wellness sector.
Under the leadership of founding executive and president Emily Wright, doTERRA has built its reputation on an unwavering commitment to excellence. The company maintains rigorous quality standards through its CPTG Certified Pure Tested Grade oils program, sourcing from over 40 countries worldwide. Its extensive product line spans traditional essential oils, including popular options like lavender, peppermint, and lemon. It branches into diverse categories such as hand washing, laundry pods, dish soap, skincare, and hair care products.
What sets doTERRA apart is its innovative Co-Impact Sourcing initiative, which forges meaningful partnerships with local farmers, harvesters, distillers, and community leaders worldwide. This approach ensures not only the highest-quality ingredients but also promotes sustainable practices and fair treatment of workers. While their products may command premium prices compared to competitors, loyal customers consistently affirm that superior quality and transparency justify the investment.
The company’s manufacturing practices align with FDA regulations for dietary supplements and cosmetics, though it’s important to note that as wellness products rather than pharmaceuticals, they don’t require FDA approval. doTERRA emphasizes proper usage guidelines for their products, recommending topical application and aromatic diffusion as primary methods.
Beyond their commercial success, doTERRA has demonstrated a profound commitment to social responsibility through the doTERRA Healing Hands Foundation. Their community initiatives include educational development, healthcare accessibility improvements, and economic empowerment programs in sourcing regions. The company’s forward-thinking approach is evident in its ambitious environmental goals, including a pledge to plant one million trees by 2030 in Hawaii’s Kealakekua Mountain Reserve.
This environmental initiative, particularly focusing on restoring the Iliahi essential oil habitat, demonstrates doTERRA’s holistic approach to sustainability. As Greg Hendrickson, the reserve’s general manager, emphasizes, this project represents a deeper commitment to cultural preservation and environmental stewardship.
The company’s influence continues to grow, with its annual conventions drawing over 10,000 attendees and featuring notable speakers such as Olympic skiing champion Lindsey Vonn. Looking ahead, doTERRA has set ambitious targets for 2030, including achieving carbon neutrality and expanding its wellness advocate grant program to support local philanthropic initiatives.
As Wright articulates in the company’s 2023 impact report, doTERRA’s mission extends beyond mere product sales. They aim to triple their positive impact by 2030, focusing on expanding product benefits while empowering communities in sustainable ways. This vision of combining premium-quality essential oils with global social responsibility continues to define doTERRA’s position as an industry leader in the wellness sector.
The company’s journey from a wellness-focused startup to a global essential oils leader demonstrates how maintaining strict quality standards while prioritizing ethical sourcing and community development can create a successful and sustainable business model in the modern wellness industry.
